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What are bloggers blogging about?

The good folks at Pew Internet have a new study out that looks at bloggers. They have a wealth of info in their report covering everything from the percentage of bloggers who do it for the money to age ranges to what tools are being used.

What I found the most interesting (in a sea of interesting info) was the subject matter. Here’s what Pew says bloggers are blogging about:

37% - “my life and experiences”
11% - issues of public life
7% - entertainment
6% - sports
5% - news & current events
5% - business
4% - technology
2% - religion
1% - a hobby
1% - illness

Political blogging and business blogging have taken a lion’s share of the pretty attention lately, but it looks like they’re a small part of what bloggers are actually talking about. Just goes to show that you have to dig deeper than the hype to really understand what’s going on.


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