Pitu, welcome to the Web
During a business dinner at a Brazilian resturant a few years back I was introduced to a terrific drink - the Caipirinha. It was very tasty, especially considering I don’t drink liquor as much as beer.
In preperation for my upcoming beach vacation this weekend, I visited the Pitu site (this liquor is the key ingredient for this tasty drink) to try to locate a store near me that sold it. To my excitement, the site has a "Where to Buy" section where I could fill out a form with my details in order to receive info from a local distributor. Great!
The downside was that in order to get this information, I was asked to give my name, company name, street address, city, state, zip, phone number and email address. I happily left my name, email address, city, and zip. But the form required all the fields so I used fake data for my street address, phone number, and company name.
This morning I received this mail from the Pitu folks:
Really makes you excited to go out of your way to find an uncommon product, doesn’t it? Here was my reply:
As you can plainly see, I gave the level of information to you that I was comfortable with. Requiring me to give you my full name, mailing address, phone number in order to simply find out where in my area I can find your product boggles the mind. The fact that you can’t understand that boggles my mind even further. Additionally, why you would think it professional or appropriate to respond in this manner is beyond me.
I’m at a loss here.
Jake
Clearly enough people have done something similar to what I did, which I guess is what set off Ms. Krauss. If there’s enough people doing this to make her this mad, perhaps the better answer would be to ask me (politely) why I choose to do what I did, rather than insulting me for it. Not only would I have rushed out to buy some of her product, I would also be taking this new drink to my friends on our beach vacation trying to convert them too.
There’s a clear lesson here for all of us to learn: Just because you’re frustrated at something doesn’t mean your community members are stupid. Take the time to ask them for clarification and you’ll probably learn something new.
UPDATE: I just re-read the email from Ms. Krauss and discovered something cool - apparently (I think) they send out physical goods, which is why they want my full address. Of course if they don’t tell me that, how they can expect me to know it or willingly give my personal data to a liquor company is beyond me.
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3 Responses to “Pitu, welcome to the Web”
Like you, I assume this isn’t the first time this has happened to the company. Maybe that should be their first clue that they need to update their site for the people requesting a store location like you did. Or, give you the option like they do in most stores now when they ask, “Would you like to give your phone number so we can send you coupons?” Then you can make an educated decision about whether or not to give the information. Pitu should update their site to allow you to just leave an email address for dealer info only or, should you want coupons etc, you can input your address. They shouldn’t get all huffy in subsequent emails. Geez.
Regardless of the drinks of choice have a great vacation!!!
I just had the kids out minigolfing this morning. Limit one “do-over” per round. Bet EFCO Importers wish they had a do-over on this one… How many more bottles they’d have sold? Just goes to show how you never know the damage you might do when you alienate a customer.
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Well, “people like you” are obviously not important to their business.