Chris Anderson is Free
August 3rd, 2009 Posted in Business Strategy
Chris Anderson, author of Free gives a good interview to NPR.
Journalist Chris Anderson believes that businesses can profit by giving their material away on the Internet. His new book Free: The Future of a Radical Price explains how “free” can become a marketing technique, helping businesses gain credibility in an economy that increasingly values reputation.
Here’s a bonus update: Anderson at the Google.
