In online communities, “unrest” is often the voice of the little guy, going against the grain. This can range from the common troll to a well-spoken ranter who believes that something is wrong with you and your ‘thing’, and they have reasons why. The tough part is wading through and making sure that you’re separating the two, so you can use the latter to improve. If you move into the commercial space, the tougher part is convincing them that it’s NECESSARY to do so. You can’t silent the voice of dissent, or else you silence a source of innovation.
Oh, and howdy! It was nice chatting with you at Refresh.
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Jake McKee is an evangelist for customer collaboration, online communities, and fan groups. He has a rich background in Web development, community
management, business strategy, and product development.
Jake is the Principal and Chief Ant Wrangler at Ant's Eye View, a Dallas-based customer collaboration strategy practice. In a past life, Jake was the Global Community
Relations Specialist for the LEGO Company, where he spent five years on the
front lines of customer-company interaction.
In 2008 I'll be speaking less, helping more
(details). If you want to hear more, use the
Ask Community Guy feature or check out the upcoming webinars schedule.
In online communities, “unrest” is often the voice of the little guy, going against the grain. This can range from the common troll to a well-spoken ranter who believes that something is wrong with you and your ‘thing’, and they have reasons why. The tough part is wading through and making sure that you’re separating the two, so you can use the latter to improve. If you move into the commercial space, the tougher part is convincing them that it’s NECESSARY to do so. You can’t silent the voice of dissent, or else you silence a source of innovation.
Oh, and howdy!
It was nice chatting with you at Refresh.