Business Blogging - more live blogging
More random thoughts -
Great quote: "Blogs are to cats what the Web is/was to physics documentation"
Sites mentioned:
A audience member mentioned that there was thick fear in the room about blogging. Absolutely true.
People are asking a lot about how much ad revenue can be expected, or how to find bloggers to take to the load off internal employeesk, or how to ensure the agency hired will do their job right in engaging the bloggers without the company participating. And the sad part is that nobody from the speaker list is responding with "what’s your overall strategy". If you’re a trying to create a "expert blogger" persona about yourself, for instance, your strategy would quite simply preclude ads.
Speaker Janet (former Enron employee) mentions "Act on the outside like you do in the inside". She mentions that if blogging was as big back in the day, Enron scandal wouldn’t have been the size it was.
Anil mentions IBM has a great blogging policy.
Janet mentions that the best place for PR agencies in the process is helping to define and prepare crisis response.
The fear is a big part of why a lot of businesses are still not jumping in.
I’m not sure if you stayed for the last session, when Anil talked about the future of the Web. But I’ll give you a little quote from my analysis of his presentation:
The most important thing Anil talked about was defeating the fear. There?s a real fear among businesses people that the bloggers will say something bad about you, that you can screw up and fail and really harm your company in the blogosphere. And that fear is perpetuated in great part because there are some pundits who attack businesses when they make mistakes or don?t ?get it? as fast as they would like.
But the reality - Anil tells us - is that the blogosphere very inviting to businesses. They love that businesses are using the same communications tools that they use to relate to the world. What?s more, there is no religion or dogma of blogging, no right or wrong way. ?Don?t be so afraid of the changes,? he said at last, ?that you lose the opportunity to take advantage of something so powerful.?