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I just saw a copy of another book I was interviewed for: Primal Branding. Looks like it’s going to be a fun read, and the author got my points very accurately (not something that always happens with writers).
Jake McKee is the Chief Strategy Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
