Comments on: Ghostwriting Blogs http://www.communityguy.com/844/ghostwriting-blogs/ Sat, 20 Mar 2010 08:26:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Jake McKee http://www.communityguy.com/844/ghostwriting-blogs/comment-page-1/#comment-36503 Jake McKee Fri, 20 Jun 2008 03:30:46 +0000 http://antseyeview.com/communityguy.com/?p=844#comment-36503 The point you raise are completely valid, and as the original post points out, it's all about implemenation. The CEO blog is about getting the voice, the personality, and the reality of the CEO him/herself.<br><br>The real question too is one of success. Certainly a secretary could pen a letter and have the CEO double check for problems, but that's a fundamentally different communication than a CEO penning the letter from his/her own viewpoint. At the end of the day, I think we're talking about the same basic thing, however: a CEO blog should be the thoughts and personality of the CEO, however it's generated. Like so many things in life, the answer lies in the context. <br><br>Of course, if you're going to hire a ghostwriter, why not spend the money to create some time in the day for another employee with just as much to say as the CEO to be an official blogger? If the CEO has to hire a ghostwriter to actually create something, perhaps s/he is the wrong choice of blogger! The point you raise are completely valid, and as the original post points out, it’s all about implemenation. The CEO blog is about getting the voice, the personality, and the reality of the CEO him/herself.

The real question too is one of success. Certainly a secretary could pen a letter and have the CEO double check for problems, but that’s a fundamentally different communication than a CEO penning the letter from his/her own viewpoint. At the end of the day, I think we’re talking about the same basic thing, however: a CEO blog should be the thoughts and personality of the CEO, however it’s generated. Like so many things in life, the answer lies in the context.

Of course, if you’re going to hire a ghostwriter, why not spend the money to create some time in the day for another employee with just as much to say as the CEO to be an official blogger? If the CEO has to hire a ghostwriter to actually create something, perhaps s/he is the wrong choice of blogger!

]]> By: Anastasia_Lankford http://www.communityguy.com/844/ghostwriting-blogs/comment-page-1/#comment-36502 Anastasia_Lankford Thu, 19 Jun 2008 17:03:05 +0000 http://antseyeview.com/communityguy.com/?p=844#comment-36502 Ghostwriting someone's blog seems to be stirring up some interesting discussions. I have a question for you. How is having a ghostwriter for a blog any different than a secretary cleaning up a boss's letters, emails, or other communications? As long as there have been businesses, secretaries have been fixing errors in letters and other communications. Some bosses would simple tell the secretary to pen a letter to a particular individual and leave the specific wording to his/her discretion; meanwhile, the boss would simply read the letter before signing and make any revisions at that time. Isn't ghostwriting a CEO's blog similar? If the CEO talks to the ghostwriter about potential topics, the ghostwriter has some direction and focus for the postings, making sure to run the copies by the CEO for any necessary revision and the final copy for approval. Smart, effective CEOs hire smart, effective administrative assistants, so why not hire a creative, well-spoken ghostwriter? Ghostwriting someone’s blog seems to be stirring up some interesting discussions. I have a question for you. How is having a ghostwriter for a blog any different than a secretary cleaning up a boss’s letters, emails, or other communications? As long as there have been businesses, secretaries have been fixing errors in letters and other communications. Some bosses would simple tell the secretary to pen a letter to a particular individual and leave the specific wording to his/her discretion; meanwhile, the boss would simply read the letter before signing and make any revisions at that time. Isn’t ghostwriting a CEO’s blog similar? If the CEO talks to the ghostwriter about potential topics, the ghostwriter has some direction and focus for the postings, making sure to run the copies by the CEO for any necessary revision and the final copy for approval. Smart, effective CEOs hire smart, effective administrative assistants, so why not hire a creative, well-spoken ghostwriter?

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