What is it?
A great way to think about community:
It’s everything for somebody - not something for everybody
Additionally…
| Communities are NOT: | Communities are : |
| About the Company first | All about me! (The individual community member) |
| One size fits all markets | Local in its approach even if the overall goal is global |
| About having control | Open source mindset |
| On-line only | 360 degrees perspective – on-line and off line integration |
| Selling mindset | Building relationships with consumers directly |
| A mold - repeating itself over and over | Different & unique |
Related Entries
- Need your help - it only takes a second
- Open Source Journalism
- Responses: 5 minute question
- Microsoft Technology Summit ‘08
- What is community?
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