What is it?
December 1st, 2005 Posted in Building Community
A great way to think about community:
It’s everything for somebody – not something for everybody
Additionally…
| Communities are NOT: | Communities are : |
| About the Company first | All about me! (The individual community member) |
| One size fits all markets | Local in its approach even if the overall goal is global |
| About having control | Open source mindset |
| On-line only | 360 degrees perspective – on-line and off line integration |
| Selling mindset | Building relationships with consumers directly |
| A mold – repeating itself over and over | Different & unique |
