I'm Jake McKee

People call me The Community Guy

ASK: 8 tips for successfully working with your legal team

ASK: 8 tips for successfully working with your legal team

Posted on 12 Aug 2009 in askcommunityguy | 4 comments

For anyone who has developed community programs as part of a medium to large corporation, there are two words that can send shivers down their spine: Legal Department. In today’s business culture, the internal legal department has taken on a powerful role, and many marketing and community building employees find themselves at odds with legal. […]

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Case Study: Comics in Community Communication

Posted on 10 Aug 2009 in askcommunityguy, Building Community | 0 comments

In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks. During this period I had a unique challenge of trying to convince my colleagues, smart folks who were solely focused on kid oriented programs and projects that there was value in […]

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Community Netiquette: How to Avoid Stepping on Virtual Toes

Posted on 04 Aug 2009 in askcommunityguy | 5 comments

Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced issues, such as how to introduce ourselves (or our company) to a community, or how to react to someone calling us names, things get a little murkier. This guide shares […]

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ASK: 9 Tips for Inspired (and Inspiring) Text Communication

Posted on 30 Jul 2009 in askcommunityguy | 0 comments

Let’s get this out of the way right up front: text-based communication is extremely difficult. In face-to-face communication, you have three forms of communication taking place at once: words (verbal), voice (vocal), and body (nonverbal). This provides an incredible level of nuance. The meaning of a conversation can change significantly with a fleeting eye roll […]

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ASK: Career progression in Community Management

Posted on 01 Jul 2008 in askcommunityguy | 0 comments

(This is part of Ask the Community Guy, an ongoing series of questions posed by readers for Jake, the Community Guy) If you’re interested in more information about hiring or becoming a community manager, check out this collection of entries where I cover the topic in further detail. YS asks: What career progression is there […]

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