Hello

I'm Jake McKee

People call me The Community Guy

Book Tour: Cognitive Surplus

A few weeks back, the folks at the TLC book tours, asked me if I was interested in participating in the book tour to support the launch of Clay Shirky’s latest book, Cognitive Surplus. Despite the fact that my calendar looks like someone took a shotgun approach to booking time, and despite the fact that […]

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The Illusionist

Fantastic. I’m not sure what more I can say to describe The Illusionist. Fantastic acting, writing, directing. But the most fantastic was the visual style this story was filmed in. Incredible style that places the viewer firmly in the time period. It’s been a while, even with other good movies, that I’ve wanted to run […]

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Upcoming Movies

I loves me some movie trailers. It’s quite an art, really. Cutting a trailer from minimal footage, trying to entice, but not give away. Here’s some of the movies coming up that I’m looking forward to. Children of Men The Queen American Hardcore Flyboys The Illusionist Lover Boy (The cast of Singles seems to have […]

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Y: The Last Man

USA Today blogger Whitney Matheson writes about one of the best books (graphic or otherwise) that I’ve read in a while. I’m not sure why I’ve been putting off writing about Y: The Last Man. Since March, this series of books has been my No. 1 obsession. The premise is simple and provocative: What if […]

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New book: Word of Mouth Marketing

My friend Andy Sernovitz, head of the Word of Mouth Marketing Association, has a new book coming out soon: Word of Mouth Marketing: How Smart Companies Get People Talking. Andy has been kind enough to provide me with a PDF version of the final book content, and I’ll be taking a look this weekend and […]

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Book Review: Small is the New Big

Portfolio Publishing sent me a copy of Seth Godin’s new book, Small is the New Big for review. It’s an interesting read, and like Seth’s other books, they’re quick reads. This book recycles Seth’s blog posts from days gone by. Overall this plan works, and is much more "readable" than clicking through countless pages of […]

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Superman Returns indeed!

When I was 7 years old, I had what was arguably the best birthday party I’ve had yet. After going to see Superman  (Superman III, I think) in the theater with a few friends, we all went to a local park to partake in ice cream and cake. Not just any cake, mind you. This […]

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Looking Stupid

Companies often look foolish to their consumers, that’s one of those business constants you can’t get away from. No matter how great your company is, they’re going to look foolish over some issue sooner or later. Most of the time, it seems like the biggest task is to try to stop looking foolish. So why […]

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Perhaps the worst idea yet

This has to be the worst idea I’ve ever heard… Spot RunnerWe make it easy to get your business on TV It used to be difficult – and expensive – to advertise on television. Only big companies could afford to do it because it involved hiring an ad agency to make the actual ads, and […]

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Business Books: What do you like?

I read a lot of business books as I try to absorb as much data funneled into my brain as possible. The good ones I’ll even read multiple times. It’s interesting to see how different the content can be from book to book. Some books are more theoretical (like Creating Customer Evangelists), while others are […]

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