I'm Jake McKee

People call me The Community Guy

Gizmodo and Comments

Gizmodo and Comments

Posted on 20 Apr 2010 in Building Community | 2 comments

Comment and content moderation is a much discussed topic amongst our clients. Hell, it’s much discussed across the entire socialsphere. Most moderation systems, sadly, remain pretty analog: A group of people are hired to review content and give it a yes/no status which allows or bars it from being published. Gizmodo posted recently about how […]

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Honest Negotiation

Posted on 19 Apr 2010 in Building Community | 3 comments

A couple months back, I had the pleasure of attending the Online Community Unconference. One thing that really struck me was how many people, many relatively new to community as a job function, struggled to understand how to balance working in social media with a certain desire to keep at least some part of their […]

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The Community Manager Role

Posted on 16 Apr 2010 in Building Community | 1 comment

Yesterday I wrote about the “LEGO is…” meme that I ran across on Flickr. I actually found this meme thanks to a Google Alert on my name. Much to my own humble satisfaction, I loved seeing this quote: “LEGO is seeing Jake McKee @ BrickCon and being simultaneously star struck and yet feeling like he […]

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LEGO is… a fantastic meme

Posted on 15 Apr 2010 in Building Community | 0 comments

I left LEGO 4 years ago, but I still love it. It was more than a job, it was a life’s dream come true. Not only did I get to work for the company of my childhood dreams, I got to play a small part in helping bring the company back from the brink of […]

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Social Media ROI Is Meaningless

Posted on 12 Apr 2010 in Building Community, Business Strategy | 0 comments

Social Media ROI is meaningless. There, I said it. OK, maybe that’s not entirely true. But if you product or service isn’t relevant or isn’t up to snuff, then concerning yourself with your Social Media ROI is the wrong place to start your planning. More on this point in this video: Worry Less About ROI […]

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