Hello

I'm Jake McKee

People call me The Community Guy

The loneliest job in business

While perhaps not the loneliest job in business, a Community Manager, especially the strategy building/implementing type is certainly at the top of the list of lonely career choices. Day in and day out the customers and community members you work with yell at you for being too company-focused, while your colleagues more often than not […]

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What’s the ROI of the phone?

My genius business partner, Sean O’Driscoll talks about social, ROI, and other genius points. This one is well worth the watch.

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Mommy Madness: The power of a single influencer

Last week on the Ant’s Eye View blog, I posted an interview with Amy Krause from Velocity Marketing. Velocity, together with CBS Radio and the North Texas Chevy dealers built a very cool outreach program to get the word out about the new (and highly awesome) Chevy Traverse. To find out more about the program, […]

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Case Study: Comics in Community Communication

In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks. During this period I had a unique challenge of trying to convince my colleagues, smart folks who were solely focused on kid oriented programs and projects that there was value in […]

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BlogHer, Comic-Con, and the rethinking of a presidential candidate

If you doubt the power of BlogHer, and the female (not mommy) blogging scene, consider this post by PunditMom. I know soon-to-be-ex-Governor Sarah Palin is busy tweeting and taking one last swing around Alaska on the taxpayer’s dime. But if, as I suspect is the case, she’s got more on her post-gubernatorial to-do list than: […]

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Clay Shirky on Iran, Twitter, and the changing world

Another must watch (no seriously) video from Clay Shirky. This dude is seriously amazing.

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A day a minute on YouTube

TechCrunch reports on an absolutely stunning factoid: Time Magazine recently called YouTube one of the biggest tech failures of the past decade, which was hilarious. Hilarious in that the site is by far and away the most popular site for video on the web, and has revolutionized the way we view videos, period. Today brings […]

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Are dead communities the sign of a dying industry?

With each new hype, new projects form often without appropriate staffing and resources, only to die down or off a short time later. Today, for instance, the Web is littered with corporate community projects that have little or no traffic or interest. Concern mounts that this dead community litter is the sign of something scary […]

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Managing communities

My friend Patrick O’Keefe is a genius when it comes to online forum management. A few weeks back, he posted a video of his BlogWorld Expo panel… and I’m just now getting around to sharing it. How to Deal with Trolls, Spammers & Sock Puppets Panel at Blog World Expo 2008 from ManagingCommunities.com on Vimeo.

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eModeration expands their services

My friends at the fantastic moderation company, eModeration, have launched a new suite of services that are worth checking out. Setting up a new community This is for companies that want to create a new community, or add to an existing community – for example, launching a new virtual world experience to an existing site, […]

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