Hello

I'm Jake McKee

People call me The Community Guy

The loneliest job in business

Guest Post: There’s a Whole Lotta Crap Out There

Posted on 01 Apr 2010 in Building Community, Interviews | 0 comments

My friend Randy Farmer recently co-authored the new book Building Web Reputation Systems. I’ve just started reading the book, and if first impressions are anything, Randy and Bryce Glass have put together one hell of a worthy read. In order to celebrate the launch (and encourage you to go buy what is almost certain to […]

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Twitter Followers vs. Influence

Posted on 30 Mar 2010 in Building Community | 2 comments

File this under: “Concepts we know, but are glad to have data and research to back it up”…. A group of researchers have proven something we already expected to be the case: your Twitter follower count is somewhat of a meaningless metric when it comes to determining influence. To reach this conclusion, the researchers examined […]

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How to Develop Robust Moderation Methodology

Posted on 23 Mar 2010 in Building Community | 8 comments

Moderation, at its core is about ensuring that published content on a particular site, typically submitted by the site’s users themselves, meets the terms of the site’s Terms of Service (ToS). This function is, all too often, seen as an analog task: groups of moderators site at terminals clearing content submission queues asking simple yes/no […]

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The mind of a Community Manager

Posted on 08 Feb 2010 in Building Community | 6 comments

During a recent hotel stay at the wonderful Hotel Zaza in Dallas, I noticed two quotes written on the wall of my room. Both struck me as being particularly relevant to explaining the mindset a successful community manager has to own in order to do their job. The test of a first rate intelligence is […]

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Linchpins and Community Managers: The artists of the business world

Posted on 28 Jan 2010 in Building Community, Business Strategy | 0 comments

My colleague, Jackie Huba interviewed Seth Godin about his latest book, “Linchpin“. It’s a great interview, but in particular two things stand out to the community guy in me. Q: You talk about linchpins being artists. What’s the difference between a conventional marketer and one who thinks like an artist? Can you give an example […]

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