Hello

I'm Jake McKee

People call me The Community Guy

A real-life Groupon business story

A real-life Groupon business story

Posted on 31 Aug 2011 in Business Strategy | Comments Off

Our office neighbors, Paloma, recently went through the Groupon experience to promote their spa business. I asked one of the owners, Levi Dugat, to answer a few questions about their experience, and he was nice enough to oblige. How would you rate your Groupon experience overall?  We were perfectly pleased with our experience and honestly […]

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Cool beta signup model

Posted on 26 Jun 2011 in Business Strategy | Comments Off

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial usage.

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Trends

Posted on 08 Jun 2011 in Business Strategy | Comments Off

I’ve been meaning to share these two presentations for a while. Both are very cool, and both deal with trend prediction. The first is for 2011 and the second for 2010. Take a flip through them. Some interesting predictions about what we’re going to see this year and what we saw (and didn’t) last year. […]

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Buy and sell social media fans with FanAuction

Posted on 01 Apr 2011 in Business Strategy | 4 comments

I’m proud to report that Ant’s Eye View has launched a new product that we’re really excited about: FanAuction™. Simply put, FanAuction™ solves two of the biggest problems in social media today: How to quickly acquire new fans to prove social media ROI Eliminating ongoing spend to support fan activity you no longer need Here’s […]

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Chrysler tweet: an issue of process

Posted on 16 Mar 2011 in Business Strategy | 2 comments

Over the weekend, I had several people from big brands ask me what I thought about the Chrysler tweet debacle, and whether I thought the right actions were taken. If you haven’t heard, an employee from the agency that ghostwrites the @ChryslerAutos twitter handle accidently posted a tweet to that handle rather than their personal […]

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