Business/Marketing

Hot new jobs on the Community Guy Jobs Board

Some impressive jobs have been added to the Community Guy Jobs Board lately. It may be a down economy, but it’s certainly not a bad market for community jobs!

Online Community Manager (Chicago)
Justin.tv Community Manager (San Francisco, CA)
Peer Media Manager at a Global PR firm (New York, NY)
Content Manager - Online - New role (NYC)
Community Manager [...]

The Tipping Point vs. Duncan Watts

Months after Duncan Watts published his article basically calling the Tipping Point an irrelevant concept, the debate still goes on about which theory is “correct”. Personally, I tend to agree with Joe on this one:

A year later and a little more to the point, here’s what marketers can consider: Everyone has influence, but that influence [...]

Where the f**k do ideas come from?

Ze Frank hits yet another one out of the park. If the F-word isn’t work appropriate, turn your speakers down.

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Creating your own posse

A couple years back I was quoted in the book Primal Branding about my work with LEGO. Since reading the book, I’ve been fascinated with the concept that “every brand is a belief system”. I certainly felt that way about the work and product at LEGO, but I’ve wondered what happens when someone says “what [...]

Using the Flip Video in Marketing (Part II)

After SXSW 08, I wrote about how impressed I was with the Flip video camera and how they held huge opportunities for marketings and community folks to relatively cheaply allow people who otherwise wouldn’t be able to engage via video to jump in and get started.
Apparently I wasn’t the only one with the [...]

How to talk about your competitors

Josh started an interesting discussion in the beginning of April that I’ve been meaning to respond to. Basically he asks “Should you talk about your competitors?”

Here’s my problem. One of the other sacred tenets we’re supposed to uphold in the groundswell is to “be authentic.” I strongly agree with this – pretending to be something [...]

FFF: Friday Flickr Find

bregenz stage

Originally uploaded by vetlife2005

In what I hope to turn into weekly fare, I’m passing along some of my favorite finds on Flickr. There’s just too much cool content out there to share and now that Flickr has added the “Share This” functionality, it’s too [...]

Great Presentations: One more tip for Mac users

A few weeks back, I wrote about my tips for creating a great presentation/speech and one of the tips encouraged you to start a fresh browser, clearing open tabs, your auto-complete history, and any other personal data you wouldn’t want to stumble upon in front of a crowd.
For Mac users, I’ve discovered a new tool [...]

The New Journalism

It seems like only yesterday that journalists were laughing at blogs and the idea that blogs might have something to offer the “news” space.
Things have changed a bit today. According to this study, 73% of journalists survey say they “sometimes or always use blogs in their research. The most often cited reason for using blogs [...]

Common Craft Store Launches

Lee and Sachi at Common Craft have launched a very cool concept: The Common Craft Store where you can buy licensed versions of their amazing video content. Here’s their story on why they launched it:

Why have you created the Store? I thought your business was making videos for companies?
We often hear from individuals who know [...]