Hello

I'm Jake McKee

People call me The Community Guy

A real-life Groupon business story

Our office neighbors, Paloma, recently went through the Groupon experience to promote their spa business. I asked one of the owners, Levi Dugat, to answer a few questions about their experience, and he was nice enough to oblige. How would you rate your Groupon experience overall?  We were perfectly pleased with our experience and honestly […]

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Cool beta signup model

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial usage.

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Trends

I’ve been meaning to share these two presentations for a while. Both are very cool, and both deal with trend prediction. The first is for 2011 and the second for 2010. Take a flip through them. Some interesting predictions about what we’re going to see this year and what we saw (and didn’t) last year. […]

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Buy and sell social media fans with FanAuction

I’m proud to report that Ant’s Eye View has launched a new product that we’re really excited about: FanAuction™. Simply put, FanAuction™ solves two of the biggest problems in social media today: How to quickly acquire new fans to prove social media ROI Eliminating ongoing spend to support fan activity you no longer need Here’s […]

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Chrysler tweet: an issue of process

Over the weekend, I had several people from big brands ask me what I thought about the Chrysler tweet debacle, and whether I thought the right actions were taken. If you haven’t heard, an employee from the agency that ghostwrites the @ChryslerAutos twitter handle accidently posted a tweet to that handle rather than their personal […]

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Carfi recaps SXSW 2011

Recently hired Ant, Chris Carfi recaps his experience at SXSW 2011. This one is worth the watch/listen. That’s right, he’s so cool he added audio to his slides and posted the whole thing on Slideshare for our viewing pleasure. And because I love you, fine readers, I have embedded it below. An Ant’s Eye View […]

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SXSW as an API for industry collaboration

Exhausted. That’s about the only way I can describe how I feel after 6 days of SXSW Interactive. To be clear, this exhaustion doesn’t stem from the parties (I only attended a few…and was at home at midnight all weekend) or the 4,592,103 official panels they had this year (I only attended two, one of which is […]

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TED Talk: We are makers

Fantastic video about the future bringing us back to our past. Or at least I hope so.

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Great quote from the Hulu CEO

“History has shown that incumbents tend to fight trends that challenge established ways and, in the process, lose focus on what matters most: customers. Hulu is not burdened by that legacy.” – Jason Kilar, Hulu CEO

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Perhaps the greatest commercial of our generation

If you were a boy who grew up in the 70s and early 80s, you almost certainly tried to move objects with your mind thanks to Star Wars influence. To this day, I still dream of having such skills. So it was with great amusement that I watched this VW commercial. I also had to […]

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