Hello

I'm Jake McKee

People call me The Community Guy

Social Engagement Journey: How to start a movement

If you haven’t seen this TED Talk by Derek Sivers, it’s really worth the watch. Derek talks (in 3 fun minutes) about what it takes to start a movement, including leadership and more importantly, a following. As I watched this, I couldn’t help but think about the Social Engagement Journey. Mavericks (leaders, in Derek’s story) […]

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Adult LEGO fandom hits TED

This makes me happy. When I started at LEGO (back in 2000), we struggled to get the attention of our colleagues in the office next door. Now, the TED stage has promoted Adult Fandom. I’m very happy right now.

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Social Media Marketing book review

Shama reviewed Social Media Marketing: The Next Generation of Business Engagement. Take a peek below, or on Shama’s site.

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Why I canceled MySpace today

When my MySpace account refused to respect my request to unsubscribe all email notifications, I started asking why I shouldn’t just cancel my unused account. In fact, I put that question (amusingly) out to my Facebook friends. Robert Coombs replied with the best answer to the question I could have hoped for: “I can’t give […]

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2011: The Year of Photography

I don’t typically make New Year’s resolutions, but this year I’m trying it. Most of them focus around my photography: Get one of my photos published (anywhere, really) Truly turn the corner on being able to use the amazing camera I own to its full capacity Take a photo a day Continue to update my […]

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How to build a community

Last week, I found myself in a macrobiotic vegan restaurant. (That’s what happens when you are dating a vegan!) On the wall, they had the image below, titled “How to build a community”. I thought it was a great list, as it showcased the idea that small tasks and reactions are often as important as broad reaching programs. […]

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The amazing world of Facebook

TechCrunch recently shared the snapshot for what happens in 20 minutes on Facebook. The numbers speak for themselves, so I’ll let them do the speaking: Tagged photos: 1.3 million Event invites sent out: 1.5 million Wall Posts: 1.6 million Status updates: 1.8 million Friend requests accepted: 1.97 million Photos uploaded: 2.7 million Comments: 10.2 million […]

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The coolest community job around is now hiring

I know it’s a few days early, but for all you community nerds I’ve got an early Christmas present. That’s right, it’s a damn tasty job opening: LEGO Social Media Strategist This position reports to my old boss, and as a boss he’s as good as they come. If you’re looking for a new gig, […]

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The Social Engagement Journey

The team at Ant’s Eye View has been working on something we’re really excited to share. Last week, we formally unveiled The Social Engagement Journey. Before I explain, let me share some background. Over the years, social media has become a significant conversation in marketing circles. The focus of that conversation has been about a […]

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Social Media and the Workplace Explained

My friends Lee and Sachi LeFever have published a new video, Social Media and the Workplace Explained, and it’s a great watch. If you don’t know Lee and Sachi, they’re the proprietors of Common Craft, the video-based concept explanation service. Their full catalog is fantastic, and this latest one is no exception. I had the pleasure of offering feedback […]

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