Hello

I'm Jake McKee

People call me The Community Guy

The next step in the Ant’s Eye View journey

One hell of a ride. That’s the only way I can describe the last 6 years. It was about that long ago that I decided it was time for me to leave LEGO and strike out on my own. It was one of the hardest, and one of the best decisions I’ve ever made. LEGO […]

Read more

The YouTube complaints department

While I’m in the mood for sharing hilarious movies about online commenting, this is pretty awesome.

Read more

The problem with customer driven reviews

This would be hilarious if it wasn’t so sad. How is a customer supposed to use these two reviews to make a purchase decision? How are you thinking about making reviews more useful to your customers? (Click to zoom in)

Read more

ze Frank gets it right

Hilarious, and surprisingly spot on look at foolish comments/trolls/online aggression.

Read more

7 ways to support an emotional bond to a product

(This post was originally posted on my photoblog: Look at the world with me) Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort as we start our days. That t-shirt from the Pearl Jam concert 20 years ago makes […]

Read more

Job Board Update: 7 New Jobs

If you’ve not checked out the Community Guy Job Board yet, head on over. There are currently 7 open (and very tasty) community-oriented job openings. Community Server Developer (Vancouver, WA or Palo Alto, CA) Online Community Producer (Cambridge, Massachusetts) Web Content Producers (Online) Manager, Online Community, Yahoo! Video (San Francisco, CA) Yahoo! Sr. Manager, Customer […]

Read more

Job Board Update: 4 New Jobs

The Community Guy Job Board has had several new positions posted. Yahoo! has added 3 new positions and an unnamed startup has added 1 position. Manager, Online Community, Yahoo! Video (San Francisco, CA) Yahoo! Sr. Manager, Customer Experience (Sunnyvale, CA) Yahoo! Sr. Marketing Manager, Community Products (Sunnyvale, CA) Community Manager/Author Relationship Manager (San Francisco) What […]

Read more

Let NBC know how you feel. Politely!

From a TechCrunch commenter on the topic of NBC jumping ship on iTunes: Feeling shafted by NBC’s proposed $4.99 an episode price hike that got their new fall season kicked out of iTunes? Kevin Wick has been kind enough to look up the contact information for the NBC Executives that are key to getting this […]

Read more

SXSW Panel Concept: Can I count on your vote?

Last year I had an absolutely fantastic time running the “Community Ecology: Finding balance when working with fan groups” session at SXSW. The panel was a great collection of all types of folks, from brands to web-based games to agencies. This year, I swore I wasn’t going to try to speak – I was going […]

Read more

Want to know more about LEGO Universe?

As you may know, I’ve been working with LEGO on their LEGO Universe project, helping drive and implement strategy for community relations. It’s all highly, highly top secret stuff, but if you’re interested in learning more about this very cool Massively Multiplayer Online Game (MMOG) head to the Ypulse Tween Mashup. My client and friend, […]

Read more