Archive for March, 2005

The real change

There seemed to be an undercurrent at the Summit of “how can we use WOM techniques to sell crappy products”. No one wanted to admit it, but there were plenty of agency people asking questions that gave away that their thoughts were heading that way.
One of the panelists (can’t recall who but I think [...]

WOMMA Summit finds

Couple interesting sites I came across at the WOMMA Summit.
http://www.bobquits.com
http://www.maryquits.com
http://www.fairenough.com/
 

WOMMA Summit Thoughts

I’m back from the WOMMA Summit, and it was a great time. As mentioned before, I was impressed with how many smart people I met. There were a ton of great presentations and honestly, I didn’t take a ton of notes about the presentations themselves. I was making notes mostly about things I was thinking [...]

I’m back, baby!

After a badly delayed flight out of Chicago, I’m home from the WOMMA Summit. It was a terrific couple of days, with an amazing amount of knowledge. And a unlike some previous conferences I’ve been to, everyone I met was geniunely interesting and on top of their game.
I’m going to be posting a my notes [...]

The failings of that community thing

Lee over at commoncraft.com has posted a great review of the online community business.

 The term ?online community? has gotten a bad rap in the business world since the late 90?s and I think I know why.
?Community? was held up as a cornerstone of online businesses in the late 90?s. Influential books like Net Gain [...]

Off to Chicago!

I’m headed out in a little while for Chicago, where I’m attending and speaking at the WOMMA Summit. Should be a great time. There’s quite a few attendees that I’m excited to meet in person, and I’m looking forward to nearly all of the sessions. Only problem with great conferences like this - how to [...]

New books!

I unexpectedly received a copy of Seth Godin’s new book All Marketers Are Liars. Seth’s books are always worth reading and I’m looking forward to this one, although I’m having a hard time getting into the concept. We’ll see what happens after reading the book.
I also won a copy of Beyond the Brand by John [...]

Rule: Answer the pointless questions

As a community manager, you’re on the front lines. Assuming you’re doing things right and opening up the lines of communication, you have questions coming at you all the time.
Sometimes these questions are regarding major issues, but most of the time the questions you’ll get are minor. Well, minor to you and your colleagues, but [...]

Friday Finds

It’s been quite a week for community around the Web. I’ve found a bunch of stuff of interest throughout the week and I’ve been too busy to do anything buy collect. So without further ado…

The long tail of software
Co-creating with customers
Good Experience Blog
Schwab Learning Community
Wikicities.com
Jobster blog
MyBlogLog (I’m using it, it’s really cool)
 

Doing it right

After my rant about the eBay spoof auto-reply email, Jeff followed up with an example of a good response.
Thanks, Jeff!