Archive for January, 2006

Creating a book, one blog entry at a time

I just stumbled across this really interesting site - Writers Block Live. Basically, a former Apple employee is blogging his Apple experiences with the drive to a book when he’s collected enough content.
Writing a book may be easy for some, but definitely not for me. Writers Block Live will put you right there among [...]

Presentation Fun

Check out this fun read about how Steve Jobs prepares for his big presentations.

Flash and LEGO Design

A colleague just send me a link to this interesting article from one the creators of Macromedia Flash.
The human mind is much too limited to capture the entirety of a complex creation all at once. With LEGO, you can start with the vision and work out the details of the design as you progress. [...]

Cool TechCrunch Finds

One of my new favorite sites is TechCrunch. The sites tracks the coolest Web 2.0 tools, business, and sites.

Here’s a couple recent finds:

TailRank
FeedXS

It’s wonderful to see such huge flow of great ideas again after a bit of a post-dotcom bust downturn.

Ghostwriting Blogs

Everyone seem to have a different opinion on the issue of whether ghost written executive blogs are kosher or not. This discussion shows a number of opinions on the subject.

I don’t think there’s one answer to this question because it’s so dependent on the actual implementation. If by "Ghost Writer"
 we’re really saying "Marketing Schomo [...]

Authenticity

Reading this article about brands creating actual content as a way to grab new consumers made me smile.
Companies are aiming for a more authentic connection than they could get by a product placement deal or with the standard promotional efforts around a Hollywood movie premiere. Instead, the documentary format allows the companies to immerse viewers [...]

Not at all correct

I just came across this site. I nearly jumped out of my skin when I read this definition:

Customer Loyalty - A byproduct of customer retention programs; customers who are part of an active retention program demonstrate higher loyalty to the business.  A highly specialized version of retention programs using a unique store of value to [...]

Rule: See It Through

Being a community advocate/evanglist/supporter at this point in business means that you’re going to constantly be running into brick walls. Colleagues, community members, you name it; someone is always telling you that your ideas are crazy.

That means it’s that much more important to stick to your guns - See It Through. There’s two components [...]

Socialization of the Web

Came across a short but sweet blog post today. The full entry is worth a read, but this bit really stuck out to me:
Now this is where it gets interesting, what used to be simply web presence has now become an actual online persona which reflects nearly every aspect in the real world. Its [...]

What being honest is all about

Imagine saying this to your colleagues. Publicly.

But, the behavior of my company in this instance is not right.

Guys over at MSN: sorry, I don’t agree with your being used as a state-run thug.

These are quotes from Robert Scoble, Microsoft’s best known blogger.

Old school thinking was that this type of thing is damaging to [...]