Archive for February, 2006

Breaking the Open and Honest Mantra

Want to know what happens when companies start breaking the Open and Honest mantra? NVidia gets busted for stealth marketing - giving major freebies to a small group who couldn’t share their association with NVidia but were encouraged to promote them. From this article (where there’s much more info):

About a week ago, The Consumerist stumbled [...]

The Customer Interaction Manifesto

I’ve been working on community/company interaction thing for a while now, and I’m continually surprised at how many people ask me what the guidelines are, the rules for working directly with consumers. Perhaps it’s time for a manifesto, something us marketing folks can use as a baseline before charging into social groups trying to meet [...]

Help! We need Flash Programmers!

I mentioned a while back that I was changing jobs. I keep meaning to post here about the move, but man oh man have I been busy! I’m now at a great marketing agency in Dallas - Slingshot. I’ve been here a week and a half and I’m already knee deep in several very cool [...]

Now we’re getting somewhere

You know you’ve reached the big time when the Daily Show is riffing on you - recently it was MySpace’s (and general social networking) turn.

UPDATE: For some reason the Google Video has been removed. Check out the clear here.

Experiential Marketing Summit

If you’re interested, I’ll be speaking at the Experiential Marketing Summit, May 8-10, 2006 in Chicago.

EVENT TWIST: SUPPORTING YOUR OWN CUSTOMERS’ EVENTSThe most passionate customers don’t wait for your marketing. Fan clubs and fanfests are popping up left and right as brand evangelists (Star Wars fans, eBay fanatics) look for ways to congregate and celebrate [...]

Interview Feed

If you’re interested, I’ve collected all of my podcast interviews I’ve done around various sites into one handy RSS feed. I’ll keep it updated as I make my way into the hearts and podcast interviews of folks all over.

Check it out here

I’m in another book

I just saw a copy of another book I was interviewed for: Primal Branding. Looks like it’s going to be a fun read, and the author got my points very accurately (not something that always happens with writers).

Creating my own words

I’d like to propose a word:

eKnow: To know someone through online interaction only, often having never met the person physically, but feeling a close relationship to that person.

For instance:

"Do you eKnow Mr. Smith? I’d love to have you introduce us via email."

As we move forward socially as a society, I think this will be [...]

Putting your inner Schmooze to work

“It’s not what you know or who you know, but who knows you.” Susan RoAne.

Guy Kawasaki opens his blog entry "The Art of Schmoozing" with that quote. I’ve included the full list of his points, and have added in a few comments about how it relates to my work as a community liaison. Enjoy!

1. Understand [...]

Where is Innovation Happening?

I found this cool mashup today - the Innovation Map. It uses Google Maps to show where some of the American Web 2.0 companies are located.

The most interesting thing to me is that, unlike the first dot com boom, the comes are spread all over the country. Sure there’s a bigger concentration on the [...]