Archive for May, 2006

Stealth Marketing and Ethics Code

Kate Kaye has written an essay on word of mouth marketing. It raises some interesting discussion points, not least of which being her belief that stealth marketing isn’t a significant issue in Word of Mouth issues.

Jonathan over at the Mouthpiece blog responds:

I disagree with that for two reasons. First, I think the stealth issue is [...]

Tapping in, creating relevance

Sometimes it’s the simple things -

Roller Warehouse, a supplier of goods for skaters, has created a simple ad/news box that you can quickly and easily place on a web site. They’re specifically marketing it to MySpace users as a way to allow those users to add cool content to their MySpace profiles.

They’ve been getting [...]

Pointless Projects

Sometimes I look at really cool online marketing projects and scratch my head for days trying to figure out how the project delivers on the marketing mission.

Sony put together a really great web site at www.pspartgallery.com. Specifically, they have an area called Portable Gallery.

From name alone the assumption is that there will be [...]

Gaming Theory

In doing some work research, I came across a couple cool game theory blogs. There’s a ton of great content on these:

Terra Nova
A blog about "emerging social phenomenon called ‘virtual worlds’ — computer-generated, persistent, immersive, and representational social platforms"

PlayOn
From the smart folks at XEROX PARC

How did they sell that??

Norelco has launched a new site: shaveeverywhere.com

This is absolutely one of the funniest thing I’ve ever seen on the internet. It’s a must see, but make sure you can turn your speakers up. It’s mostly safe for work, depending on how stuffy your office is.

The funniest thing to me was that the first moment I [...]

Bono in person!

I know this is a bit off-topic, but so what - it’s Bono! That’s right, I’m going to see Bono speak.

The World Affairs Council of Dallas/Fort Worth will present Bono, lead singer of Irish Rock Band U2, activist and co-founder of DATA (Debt, AIDS, Trade, Africa), on Friday, May 5 at 7:30 p.m. at [...]

Southwest Blogs

I love finding new corporate blogs that show companies who are really "getting it". On Friday I found the new Southwest Airlines blog - Nuts About Southwest.
Nuts about Southwest is all about our Employees, Customers, airplanes, and airports. We really are Nuts about Southwest and we hope that our Readers will share that passion [...]