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links for 2006-09-29

September 29th, 2006 | Comments | Posted in Daily Links

Tips for building social connection

September 29th, 2006 | Comments | Posted in Building Community

John has posted a recap of our lengthy discussion a while back (which turned into a chapter in his book, Spark). I’m repeating it here because I think he’s done a fantastic job of encapsulating a long conversation into its key points.

  1. Let Everybody Go Home Happy - I love Jake’s motto! It’s all about getting everyone involved in the community, from customers to suppliers, but ensuring that everyone is excited to be involved and their needs are being met.
  1. Be a Guide – Jake’s distinction of letting go of the management paradigm is an important one. As we all learned in navigating the waters of dating in high school, you can participate in and perhaps guide a relationship, but you certainly can’t control it. Instead of managing the relationship with customers, think about being their voice inside the walls of your company. Allow for members of the community, both inside and outside the company, to take self-guided explorations.
  1. Facilitate a Community – While lots of companies think about and even say they have formed a community around their products, many times this "community" resides in boxes of warranty cards that have been unopened for years. Think about ways you could form a community of customers and suppliers. Focus on personal relationships. Think about how you could support your community by sharing information and building space, both online and off, to facilitate gathering.
  1. Form an Advance Warning System – Once you have steps in place to form a community around your company, think about it in terms of a strategic advance warning system. How can you use the community, whether it’s 10 people or 10,000 people, to give you a strategic competitive advantage?
  1. Define the Relationship Between Company and Community – For many companies, like Lego, it is impossible to start the journey of building a community in the confines of the current company structure. Try taking a small group of people, and allowing that small team to engage and start to build a community with customers without the usual corporate pressures. Only after the community gains some momentum should you reintegrate it back into the company itself and make it a part of the organization. Remember that community is about establishing long-term relationships, not just creating a new marketing campaign.
  1. Keep Your Customers Engaged – The one thing I’ve learned from writing a blog is that it’s relatively easy to get people excited and engaged initially, but it’s another thing to keep them engaged over the long haul. Once you start the process of community building you have to be committed to creating new reasons to stay engaged. Run contests, connect customers to other customers, and create fresh content.
  1. Experience the Good, Bad and Ugly – I like Jake’s analogy that engaging in a community is a lot like dating. At first, people are giddy to be involved. After a while, the humanness of relationships begins to emerge, including insecurities and disappointment. That’s all part of the game. To gain the most from a community, you’ve got to be committed in good times and in bad.

If you’re interested, this is the blog entry on Emergence Marketing that kicked off this discussion.

Revisiting the definition of “community”

September 28th, 2006 | Comments | Posted in Business Strategy

One of the most popular posts on this blog has been the ongoing debate about how to “define community“. Apparently after a year of discussion people are still talking about it. Mohamed has collected a ton of various definitions from a variety of sources.

To be honest, after reading that entire list, I’m still quite pleased with my original definition. Perhaps this is because it’s mine, perhaps it’s because it best represents how I think. Take a look at Hohamed’s list and let me know what which one you can latch onto the easiest. Here’s a refresher for my definition:

A community is a group of people who form relationships over time by interacting regularly around shared experiences, which are of interest to all of them for varying individual reasons.

What do you think? How do you define community?

(And yes, I know I’m rehashing an unanswerable question, but it’s an absolutely fascinating discussion!)

links for 2006-09-28

September 28th, 2006 | Comments | Posted in Daily Links
  • Great hard cases for your iPod. My case has taken some serious beatings over thousands of travel miles, but my iPod has remained in nearly new condition.
    (tags: iPod)

It’s Nip/Tuck Day!

September 26th, 2006 | Comments | Posted in Projects

Today is a big day for our Big in Japan team. Together with FX Network, we’ve launched the Nip/Tuck Fancast.

The Fancast is live on the Nip/Tuck site, or you can access it directly here. We’re really proud of this project, and would love to get your feedback. It’s running smoothly and we don’t expect any problems. If you have any feedback, please drop us a comment in this thread. We’d love to hear what you think!

links for 2006-09-26

September 26th, 2006 | Comments | Posted in Business Strategy, Fun Finds
  • “A better way to find films” – using social networking to help you pick out movies.

What’s the word "blog" mean?

September 24th, 2006 | Comments | Posted in Business Strategy

Please bear with me while I rant…

The usage of the word blog is screwed up. It means too many things. Some people say “blog” in reference to a single blog entry. Other people use “blog” to refer to a Web site that collects multiple blog entries. It’s confusing and well, honestly, referring to a single blog entry as a “blog” just doesn’t make sense.

I propose we agree to fix this issue by using the following terms:

  • Blog: A type of web site that collects multiple pieces of a type of content in one place
  • Blog Entry: A single entry in a blog (as defined above)

Now that that’s straight, you can return to your regularly scheduled reading.

links for 2006-09-22

September 22nd, 2006 | Comments | Posted in Daily Links

links for 2006-09-21

September 21st, 2006 | Comments | Posted in Daily Links

Irony: HP Spying style

September 20th, 2006 | Comments | Posted in Business Strategy

From Valleywag

Patricia Dunn: Chair of Hewlett-Packard’s board. Hired investigators to find a board member who leaked information to CNET. Investigators impersonated HP board members and outside reporters to get their personal call records from phone companies. Now Congress, the FBI, and California’s attorney general are looking into criminal charges, possibly against Dunn.

John Markoff: New York Times technology writer. Private investigators impersonated him to get his phone records.

Bill Keller: Executive editor of the New York Times. Jon Markoff’s boss. Giving the keynote speech tonight at Patricia Dunn’s induction into the Bay Area Business Hall of Fame.