Browse > Home / Archive: January 2007

| Subcribe via RSS

The Clue Unit – Introducing a new podcast

January 31st, 2007 | Comments | Posted in Blogging/Podcasting

You know those great ideas that build out of you and a friend to two sitting around a beer and saying "you know, we really should _________"? It’s that idea that continues for months, sometime years, but rarely converts to real action.

Well stand back, folks! After more than a year of talking with Chris Carfi and Lee Lefever about how much fun it would be to do a regular group podcast together , we’ve actually gone and done it. Drum Roll, please….

Introducing: The Clue Implementation Unit, a weekly podcast that will attempt to put into practical, usable terms the methods of implementing the ideas laid out in The Cluetrain Manifesto. Many speak about the theory behind why cluetrain was a great concept, few have ventured into the details of how to implement it.

In our first show we focused on reputation systems, Joost (aka Venice Project), and issues that businesses are facing in manipulating or remixing user generated content. (Listen to it now)

The podcast home is ClueUnit.com where you can listen the latest show, subscribe to our RSS feed and check out the show notes. Our sound quality should improve as we go, as well as the content.

Lee and Chris are two of the smartest cats around when it comes to community/business thinking, and it’s an honor to be doing this project with them. We hope you enjoy listening as much as we’re enjoying creating.

Please let us know what you think! We welcome your feedback. The second episode is already in the can and we’re just editing and cleaning up the show notes now. Look for it first thing next week!

links for 2007-01-31

January 31st, 2007 | Comments | Posted in Daily Links

Great new community blog

January 30th, 2007 | Comments | Posted in Building Community

If you’re looking for great new reading material, head over to the new Future of Communities blog. This blog is group blog for the speakers at the upcoming Community 2.0 conference in March. In Vegas.

I’ll be speaking, and shortly I’ll be blogging over at the Future of Communities blog. But head over there quickly. There’s already a ton of great content from some of smartest minds in the community marketing industry.

Big thanks to Francois Gossieaux for pulling this conference and the blog together!

links for 2007-01-26

January 26th, 2007 | Comments | Posted in Daily Links
  • Some great updates on the iPhone from someone who’s actually used it. My biggest beef is with the clear indication now that third-party apps won’t be allowed in any form or fashion (including an Adobe produced Flash plugin, for instance). Apple is probabl

Six degrees of conversation ethics

January 25th, 2007 | Comments | Posted in Events and Speaking

As you’ve seen me post about, I’ve been vying for a speaking slot at the very cool Community Next event. I was notified by the event organizer this morning that after the voting had ended, I had won. I was excited because it was a tight race between myself and one other volunteer, Jeremy Goodrich. (As a side note, his session looked quite interesting, so even if I lost I would still see an session I wanted to see)

During the voting, I had noted some weirdness with the poll itself and had emailed the organizer. I was assured everything was fine. But right at the end, the total vote count actually went down two different times. When the organizer emailed me this morning to let me know the vote had yielded me a victory, I was excited. I assumed the drop in vote count was something they were aware of, or perhaps part of a duplicate vote cleanup.

My excitement to be speaking about a topic I’ve been chewing on for a year came to an end when I read Jeremy’s blog post about the voting issues. Let’s just say that he’s not pleased that he lost.

The poll was rigged. I’ve emailed two of the conference organizers (my vote count dropped dramatically, about 90 votes, putting me in second place, and then they closed the poll right after).

Also, I’ll be following up with their sponsors (including my former employer, Yahoo) to inform them that the conference organizers are highly unethical.

Oh, and this guy: http://www.communityguy.com is the one who "won" by cheating. Either he is in on it withe conference organizers, or not, but if he has any brains & ethics, he’ll do the right thing & forfeit his speaking spot. The vote count went from 668 on Jan 23rd to 590 the next day…that’s a big drop.

I responded in the thread basically saying that I too had noted the voting weirdness and had emailed the conference organizers, trying to include him but couldn’t find an email address for him. (I instead sent him a private message through his site with the copy of the email) Read the full thread of discussion.

To be completely clear:

  • In no way did I cheat
  • In no way did I game this vote
  • Beyond a brief email exchange, I don’t have any relationship at all with the event organizers.
  • The only way I drove up my vote count was to reach out to my network of friends, family, and contacts, as well as blog posting.

I don’t (yet) agree with Jeremy that giving up the speaking slot is an issue of "brains & ethics". If there was a rigged poll, no question, done. But I’d at least like to wait to hear from the event organizer first before jumping ugly. Then we’ll see where we go.

But despite my interest in working through this clear problem in partnership with Jeremy, he made some bold claims about my ethics and relationship with the event, challenged me to prove publicly that it’s not true, then asked me to "kindly refrain from further posting."

There’s not really much to say about this issue, at least until I’ve heard from the event folks. I’ll make a decision about the acceptance of the speaking slot based on facts, not knee-jerk reaction. But there is one issue in particular that I wanted to refute.

Jeremy makes an odd (yet interesting) claim:

As you say, you don’t know these guys that are running the community next event – however, take a look @ this page:
http://upcoming.org

You & Noah are both listed there. If I can connect the dots that easily between the two of you, I’ll eat my shoes if you’re not affiliated.

Prove otherwise – publically. I’ve proven, via that link, that’s it’s entirely possible you ARE affiliated. So, by posting here that "you don’t know those guys" is either yet another lie, or this is a heck of a coincidence.

The upcoming page is a personal page for an Brian’s contact network within Upcoming. This is such a laughable argument considering that Brian has a fantastic network that includes people like Caterina Fake (co-founder of Flickr). By Jeremy’s logic, any time that anything comes up with Flickr, I’m now associated with them. Great news for me!

Look, there’s no way for me to "prove" that I don’t know Noah. I’m happy to submit to a lie detector or a police line-up. I guess that might work?

The interesting part of this discussion is the larger concept of the re-definition of a "relationship".  I have 165 connections on LinkedIn alone. Nearly the same on MySpace. Nearly 300 people on various IM systems. Nearly 400 blogs in my RSS reader. I connect to a lot of people. But how many of these people are considered "friends"? Well, that’s the real question, right? A friend like Joey my college buddy? Or friend like Jeremy because I’ve commented on his blog.

These days, finding a connect between two individuals means nearly nothing about their larger relationship. Proximity doesn’t equate to depth. I can connect to Kevin Bacon through six degrees, but I couldn’t get begin to know how to even send him a letter.

Watch this post for updates as this unfolds further.

Favorite Social Project of 2006

January 24th, 2007 | Comments | Posted in Doing It Right

The year 2006 was a great year for social media projects with many fantastic projects launching or coming into their own. One of my favorites was Fisk-A-Teers: Crafting Ambassadors, a social community (not social network, let’s be completely clear here) for crafters. The site was driven by the folks at the Fiskars, and built and supported by the amazing folks at Brains on Fire.

In short, this project was an invite-only (invites are based on introductions to existing members) social community for crafting enthusiasts, especially scrapbookers. From the site description:

Fiskateer.

In other words, an ambassador for crafting. And for Fiskars.

Why do we need ambassadors? Because we want to open the lines of communication – to know the people who use our products. You are the ones who keep us in business. And we want to hear what you have to say about current and new products. Tell us what it’s like to be a crafter who’s been around the block, and how you got started. We want to know about being a crafter/mom/working woman, and how what you like about us and what you don’t. We can take it, promise.

But more than anything we want to give you a voice and connect you with others that share your love of crafting.

For their efforts, Fiskars and Brains on Fire get the highly coveted, and incredibly unknown "Community Guy Best Social Project of 2006" award. Like I said, the competition this year was tough, lots of projects coming out. Here’s why Fisk-A-Teers got my attention:

Embracing the Risk
Fiskars took a "risk" by creating this community based around their product. Any time you generate a method for consumers to talk about you, it’s "risky". (I put "risk" in quotes because personally I don’t think of it as a risk in the same way that a marketing manager who has never worked with communities might)

Then there was the risky, yet apparently brilliant design move of making this community invitation only – you have get to know a community member in order to get an invitation. Too many marketing folks today are still trying to get the widest broadcast and pull in the largest group of people, but communities work much differently. Mass acceptance is often the death kneel.

For the love of the game
How often do you realize that the company you happen to be dealing with doesn’t really like themselves, their product, or their consumers. They’ve lost the love that brought them there in the first place. This project shows clearly that not only does Fiskars the company, but Fiskars the employees love what they’re doing enough to engage on a large scale. After checking out this project, I’m convinced that walking down the hall of corporate HQ, I’d actually hear stories of off-hours crafting.

Delivery of Business Objectives
One of the core goals of this project was to remind the world that this brand is 300 years old with a rich history in crafting, as well as an interest in crafters. Ask Spike for the numbers, but let’s just say that every goal the team set for themselves seemed laughably small a short time later.

We often forget that business objectives are indeed part of the reason a company actually interacts with their community/consumers. There’s nothing wrong with this, so long as it’s clear and everybody goes home happy.

Full-time Communiployees
That’s right, I’m making up words. To keep things flowing, interesting, and fun the team found four different yet complementary community members and allowed them to come work driving this community. Not only does this help ensure that the community stays interesting, it ensure it stays real. The role of "moderator" often takes on a highly tactical ("porn vs. not porn") task list, and is often fairly disconnected from the people actually in the community itself. Hiring community members to lead the community creates a level of aspiration for the rest of the community because four people just got "the dream job".

Creating the Spark
The hands-on, yet hands-off approach of giving crafters a place to be themselves generated far more ambassadors than any mass market campaign could have. The campaign may have seen a larger bump in immediate attention, but would it have excited a Fisk-A-Teer to get license plates that said "FSKATR 3"? Not a chance.

I could go on for days, and perhaps we can get Brains on Fire or Fiskars to do an interview to follow-up the prestigious, yet completely unknown award they’re receiving today!

Last chance to vote

January 24th, 2007 | Comments | Posted in Events and Speaking

Today’s the last chance you can vote for the Community Next speaker (I’m trying to snag the coveted spot).

If you haven’t voted yet, please head over now. Literally we’re down to the wire and it’s going to be a photo finish!

Here’s the link.

Thanks again!

 

links for 2007-01-22

January 22nd, 2007 | Comments | Posted in Daily Links

Vote: Neck and Neck!!

January 20th, 2007 | Comments | Posted in Events and Speaking

With your help, my session at Community Next is running neck and neck with the next closest vote count (an interesting topic about search engines and communities).

if you haven’t voted yet, please hurry over. The deadline for the vote is the only four days away and every last vote counts! And if you haven’t checked out the event, look it up. Seems like it’s going to be great fun.

Here’s the link.

Thanks in advance! I’m looking forward to being able to speak about this subject formally. I’ve been talking about it over beers for months now, and welcome the opportunity to actually "present" it!

links for 2007-01-20

January 20th, 2007 | Comments | Posted in Daily Links