Archive for April, 2008
Creating your own posse
A couple years back I was quoted in the book Primal Branding about my work with LEGO. Since reading the book, I’ve been fascinated with the concept that “every brand is a belief system”. I certainly felt that way about the work and product at LEGO, but I’ve wondered what happens when someone says “what [...]
Using the Flip Video in Marketing (Part II)
After SXSW 08, I wrote about how impressed I was with the Flip video camera and how they held huge opportunities for marketings and community folks to relatively cheaply allow people who otherwise wouldn’t be able to engage via video to jump in and get started.
Apparently I wasn’t the only one with the [...]
GET MY MESSAGE Contest - win a Nokia N95
Create a Commercial for Your Webpage, Win a Nokia N95
SOBCon attendees and all website owners alike are invited to submit a commercial for your blog or webpage to the SOBCon Utterz “GET MY MESSAGE†contest. Entries will be reviewed and judged by SOBCon (Business School for Bloggers) attendees on Sunday May 4, 2008 in [...]
How to talk about your competitors
Josh started an interesting discussion in the beginning of April that I’ve been meaning to respond to. Basically he asks “Should you talk about your competitors?”
Here’s my problem. One of the other sacred tenets we’re supposed to uphold in the groundswell is to “be authentic.” I strongly agree with this – pretending to be something [...]
OCRN: Community Netiquette: How to Avoid Stepping on Virtual Toes
The firehose of OCRN content has been turned on! The next whitepaper is has been posted, and this one is entitled: Community Netiquette: How to Avoid Stepping on Virtual Toes.
Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced issues, [...]
Moderation sets the tone
Tweetcret.com launches as a concept similar to PostSecret, twitter-style. Mashable points out a great point about systems that are developed without proper moderation.
Operating on precisely the model of the celebrated PostSecret blog, Tweetcret, is very elementary new site, evidently created in virtual anonymity, that offers a Twitter-like tablet for which individuals from all [...]
Rapid Fire - Saturday, April 26
What ISN’T a Community? - Media Driving with Jay Moonah
Continuing the ongoing discussion about the definition of “community”, this post looks to definition by asking “What ISN’T community?”
Tags: community, communitydefintion, dailylinks
Diva Marketing Blog - Marketing blogs and corporate social media strategies for innovative companies
Being 33 and male, I’m not even remotely close to this demographic, [...]
Obama. That’s all, thanks.
Just a quick reminder that Obama rules.
That’s all, back to your regularly scheduled community blog reading.
Rapid Fire - Friday, April 25
U2.com | Official News
Remastered early U2 albums? Woot!
Tags: u2, music, woot, dailylinks
u2.com | John Legend covers “Pride”
Apparently it’s U2 Friday!
Tags: u2, music, dailylinks
BrickJournal : TwoMorrows Publishing, Celebrating the Art & History of Comics
“BrickJournal magazine is the ultimate resource for Lego enthusiasts of all ages. Edited by Joe Meno, it spotlights all aspects of the LEGO [...]
FFF: Friday Flickr Find
bregenz stage
Originally uploaded by vetlife2005
In what I hope to turn into weekly fare, I’m passing along some of my favorite finds on Flickr. There’s just too much cool content out there to share and now that Flickr has added the “Share This” functionality, it’s too [...]
