Hello

I'm Jake McKee

People call me The Community Guy

About Me


I’m Jake McKee, aka: The Community Guy. I am a partner at PwC, one of the world’s largest (and most awesome) auditing and consulting practices. The team I work with helps large, complex organizations develop and implement better ways to engage with their customers and employees.

I joined PwC when the company I co-founded, Ant’s Eye View, was integrated into PwC.

In a past (work) life, I spent 5+ years as the Global Community Development Manager for the LEGO Company. My primary function was as a liaison between the company and the adult LEGO hobbyists. I worked on projects and activities that helped to integrate the adult fans in the daily operations of the company.

I was part of the Community Development Team, a group we lovingly called an “incubator for where projects go to be born”. The group was spread over no fewer than 5 countries, and covered a wide range of projects including the LEGO Club, and of course the adult fan relations. We worked to change the company’s approach to one of marketing with consumers, rather than marketing at consumers. (I talk about this in past tense only because I’m no longer part of the team)

I went to school for traditional 3-D product design, but in 1994 I found the Internet. I soon realized that the concepts of product designs applied, but in a brand new way. A few days after graduating with a Product Design degree, I left Oklahoma State U. to move to Dallas and start with i.con interactive, a rising Internet development agencies. Later, I ran the Web development team at NVision Design, the agency that was responsible for the email viral game Elf Bowling. If you know it, you know it well. If you don’t know it, you missed out. It was kind of a big deal…

If you’re interested in finding out more about my work experience, check me out on LinkedIn.

On the personal side, I’m a amateur photographer, happy husband to a wonderful wife (and amazing fitness trainer), and a proud father of the best kid around.

“Jake isn’t the community guy, he’s THE Community Guy. And he might be the first one out there to recognize the power of connecting and empowering a company’s biggest fans. From his mantra of “Everybody goes home happy” to his thought leadership on a host of social media tools and techniques, Jake knows communities. And on top of that, he’s a great guy and fun to be around.”

Spike Jones

“I would highly recomment Jake for he is a reliable and creative person who brings results to any project he is associated with!”

Jim Foulds

“Jake made the mystery of building, sustaining and utilizing a growing community into a tangible outcome. Jake has an uncanny way of making the whole team perform better without forcing an agenda.”

Simeon Margolis

Photography

I spent a great deal of my life snapping pictures. Whether on my iPhone, Nikon D7000, Olympus OMD E-M5, or Lytro, I take a lot of pictures in the course of the day. I love capturing moments and creating art that photography allows for.

If you’re interested in seeing a few of my images, check out my photo site at:

lookattheworldwith.me

If you’re curious, the photos you see on this site are mine. The Buick Skylark was shot in Georgetown, Texas. The gear was shot in Panama. The bikes were shot in Amsterdam.

Resume

Jake McKee is an evangelist for online and offline community building, social customer engagement, social media, and customer-company interaction. He has been working with online communities, fan groups, and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy, and product development.

Jake is a partner at PwC in the Advisory practice, working on digital change and social engagement projects.

You can find his full resume on LinkedIn.

Partner at PwC
Austin, Texas Area | Marketing and Advertising
Summary

Jake McKee is an evangelist for online and offline community building, social customer engagement, social media, and customer-company interaction. He has been working with online communities, fan groups, and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy, and product development.

Jake is a partner at PwC in the Advisory practice, working on social engagement projects.

In a past life, Jake was part of the community team at the LEGO Company, where he helped build customer/community interactions with the adult LEGO fans. Jake went to school for traditional product design, and spent the early part of his career in Web development firms, helping to bring the commercial Web to life.

For more info about Jake, check out his blog at: www.communityguy.com, or PwC at: www.pwc.com.

Specialties

community development, social networks, marketing, branding, non-traditional marketing, web development

Experience
Partner (2012 - Present)
PwC

Jake is a Partner within PwC’s Customer Impact Consulting group responsible for driving the Social Media Consulting practice. Jake helps clients from strategy to execution to build greater business agility and impact through Social Media and Online Communities.

Co-Founder & Chief Innovation Officer (2007 - 2012)
Ant's Eye View

Oversee all company activities related to strategy development, social media training, and lead generation.

Lead Samurai (2006 - 2007)
Big in Japan

Oversee all daily activities, including process development, strategy consulting, Web tool creation, and client relations.

Director, Consumer Experience Strategy (2006 - 2006)
Slingshot, LLC

Responsible for overseeing all Consumer Interaction Strategy (especially as relates to social media implementations)

Oversaw usability, Information Architecture efforts.

Developed models for brand-to-consumer and consumer-to-brand interaction for clients such as Dr Pepper, Brown-Forman, the LAPD, Greyhound Bus Lines, and ConocoPhilips.

Worked with brand clients on topics such as pre- vs. post-moderation, blog writing training, and community/consumer interaction.

Global Community Relations Specialist (2000 - 2006)
LEGO Company

Senior level community evangelist and strategist, performing duties in community relations strategy,non-traditional marketing, leadership, business development, product development and Web content development. Created and implemented LEGO community strategy and maintained a relationship with the LEGO Group’s most loyal customer base; worked with colleagues to fully understand and market with that customer base.

Corporate Blog:
http://www.bricksonthebrain.com/blog/

Director of Internet Integration (1998 - 2000)
NVision Design (acquired by Vectrix)

Responsible for overseeing all Web development integration work - taking graphic design elements and tech code elements and turning it into a user experience, as well as overseeing usability testing and information architecture.

Responsible for a team of up to 14.

Head of Online Development (1996 - 1998)
i.con interactive

Helped to transition the company from a small, five person shop to a multi-million dollar multimedia development and
strategy firm, which was later acquired by Luminant Worldwide. Led all Web development activities for the company, including usability, strategy, QA, implementation, and sales support. Integral part of a development team that created the first Dallas Stars Web site, 2 seasons of the Texas Rangers site, and 2 seasons of the Texas Motor Speedway site.

Skills & Expertise

Social Networking, Marketing, Web Development, Community Development, Digital Strategy, Digital Marketing, Social Media, Online Advertising, Social Media Marketing, Web Analytics, Marketing Strategy, Digital Media, E-Learning, Strategy, Creative Direction, Information Architecture, User Experience, Integrated Marketing, Start-ups, Community Management, Blogging, Content Development, Web 2.0, Advertising, E-commerce, Lead Generation, Business Strategy, Leadership, Online Marketing, Management Consulting, Business Development, Analytics

Education
Oklahoma State University (1992 - 1996)
Bachelor of Fine Arts, Product Design
Recommendations
Jake isn't the community guy, he's THE Community Guy. And he might be the first one out there to recognize the power of connecting and empowering a company's biggest fans. From his mantra of "Everybody goes home happy" to his thought leadership on a host of social media tools and techniques, Jake knows communities. And on top of that, he's a great guy and fun to be around.
Jake is a veteran of the online community space with a unique level of experience. I trust his insights because they come from a real place. When people talk about word of mouth marketing, social engagement, online community, etc. - chances are, Jake's been doing it since before they even learned the term.
Jake was a driving force in connecting the Adult LEGO Community with the LEGO Company. He was able to show LEGO the value of working with its most ardent fans and in return was a bridge of communication between the Fans and the LEGO Company. What Jake started has become a fixture of the LEGO Company in terms of its close ties with its fan community.
Jake and I started in interactive development around the same time and have certainly seen the ups and downs of an industry. I can't say I have ever met someone as driven and focused on quality and purpose as Jake. His core understanding of social media from the developer to the consumer is second to none.

I would highly recommend him for any project.
The company I was with (FX Networks) hired Jake’s company (Big In Japan) to develop and host our Fan Podcast system for various shows in 2006/2007.

Jake was always thinking of new-and-improved ways to help the network implement Web 2.0 technologies that would compliment our on-air programming and engage viewers online throughout the season. He is incredibility passionate about his work and helping his clients succeed.
I have an enormous amount of respect for Jake's considerable range of talent and expertise. The strategies he brought to our team had an amazing impact on the community and social properties we developed and a lasting effect on how we approach this type of work in the future.
Jake is a pleasure to work with. His attention to detail, drive to learn more, and constantly stay ahead of industry trends is unmatched. Jake has the strong ability to keep the strategic goals in sight while dealing with tactical issues. I have and will work with Jake again.
Jake is very knowledgeable about the technology industry as a whole, not just community building. He has provided insight to help us build a more user-friendly product. He has helped us to pinpoint our target market for our product and helped us stay focused on building the right product. And he is great to work with. I look forward to seeing what he will accomplish as we move forward to community building, his specific expertise.
I have seen how dynamic Jake McKee is, and the fact that he refers to his work as "evangelistic" is telling, he is that passionate about helping his clients grow their presence in a meaningful way that produces results.
Jake was always finding ways to work faster and smarter. He kept up with new developments in technology and digital media constantly. Early in his career you could see that he was going to find a way to work on cool stuff. And he has.
Jake was one of the more motivated people I have ever worked for and with.
Jake was really instrumental in pushing the LEGO Company to take online community seriously. Our weekly give-and-take really helped refine my own ideas and commitment to community and its value to LEGO. I would certainly work with him again.
Jake made the mystery of building, sustaining and utilizing a growing community into a tangible outcome. Jake has an uncanny way of making the whole team perform better without forcing an agenda. He is a pleasure to work with and I look forward to the next time our professional paths cross.
Jake is a natural project manager. is direction and communication make it a pleasure to work on projects his involved in.
Jake is constantly looking out for ways to improve the online experience for users. He has consistently proven himself through his work on high profile sports sites, consumer products or entertainment sites. I would highly recommend Jake for any project but especially building community online.
Jake was a vital part and a driving force in the development and management of our global community efforts at LEGO. His intelligence, passion, commitment, and advocacy was critical in helping the company to understand and connect with LEGO enthusiasts around the world and (as we used to say) “make the customer a part of the company.” The LEGO Company is a model for how brands can and should interact with their most valuable customers and fans. And it’s no exaggeration to say that without Jake’s involvement, that would never have happened.

Jake understands not only how a community should work – he knows how to make it work, for real. He knows what it takes to make a community successful. There are not many individuals out there who understand community from a practical as well as a theoretical standpoint – but Jake is one of those rare individuals, and I recommend his work highly.
Jake was recommended to me to provide live, expert blog coverage at WOMMA's 2007 Word of Mouth Marketing Summit in Las Vegas -- and I'm glad he was. Not only was Jake a pleasure to work with, he was able to provide in-depth, expert perspective on the topics presented at the event -- and his coverage and insights exceeded our expectations. At the event, one of our other live bloggers was sick and had to bow out, and Jake stepped up and did double duty, covering multiple sessions and filling in where necessary -- without compromising the quality of the content he provided.

If the question is: Would I invite Jake back to a WOMMA event in the same capacity? The answer is an enthusiastic "YES."
I first met jake at an early WOMMA conference where we were on a social media panel together. In the years since, I've continued to turn to Jake when I need practical answers or references with regard to social media and its application in marketing. I highly recommend Jake.
Jake has been at the forefront of what is happening on the World Wide Web since it rose from buzzword to being a household utility. Jake understands the psychology of web communities, both building and keeping them. Jake is a technologist and in some ways a futurist in the truest sense and I mean that in the most complimentary fashion. I found Jake to be a manager that expected quality work and he led by example, modeling the behavior he expected of his team.
Jake fundamentally understands the business connection to the development of effective online communities and use of social tools. As technical editor on my book, Jake's expertise and insight was invaluable. I've known and worked with Jake for four years--I met him at a WOMMA conference where we were on a panel together. I was intrigued by the work he did while at LEGO, and have been similarly impressed with all he has done since. I highly recommend Jake.
While I worked with Jake he helped to grow the online portion of i.con interactive. Jake had a creative or strategic hand in all of our business. His passion, energy and creativeness helped our company grow quickly providing great work for great clients.
We moved Jake to NY to work with our Content Development team on the basis of his passion and drive to share his knowledge of all thigs LEGO. His natural management and communication skills have now come full circle and spreading with the growth of businesses utilizing community ties both in the real and virtual worlds. I'd work with Jake anytime the opportunity arises.
I would highly recomment Jake for he is a reliable and creative person who brings results to any project he is associated with!
I have a great deal of respect for Jake's skill at building communities. I worked with him during his stint as Global Community Relations Specialist at LEGO, and despite the restrictions he was placed under he came through time and time again.
I worked with Jake on a number of projects where his expertise was requested.

It was very easy to work with Jake, and to make his expertise and experience infiltrate with my expertise on the projects to get the best possible result.

Jake was very professional, and working from two different gegraphical locations and different time zones, and with different cultural backgrounds never influenced the projects negatively. We always managed to get the best out of it.

Jake was very engaged in his job and it was
Jake made a very positive impression on me through his hard work, intricate understanding of the LEGO community and also great sensitivity in dealing with some more tough issues. Jake not only understands social networks, but is also technically very capable in how to address complex community interaction through interactive solutions.
I worked together with Jake on a couple of projects to define how we as an organisation could co-operate with external blue chip organisations on web campaigns - structure, visual design and content. His thorough work ensured our partners had clear parameters to work around that resulted in impactful end results.
Jake is a visionary leader in on-line community with a great deal of practical experience in how to make it all work.
Jake did an outstanding job building strong relations to the LEGO community and bringing valuable insights into the LEGO Group
I know Jake through his social media network. He is a wealth of knowledge and always fair in the expression of his opinions. I'd work with Jake in a heartbeat, if the opportunity arose again.
I've worked with Jake for the entire duration of his tenure at LEGO. He was THE key to LEGO leveraging its loyal brand community to drive more sales to LEGO and add value to its consumers. Through the experience, Jake was able to refine his online community development know-how and create momentum for LEGO that continues to grow well after he has left the company.
LEGO on the cover of Wired Magazine...Jake made it happen. Over the past 5 years Jake worked passionately to get the LEGO Adult Fan Community on the radar of the LEGO Company and has changed the way on how LEGO will innovate in the future...Together with our most loyal fans.
Jake has always been very passionate and dedicated to the work he's involved in. He is very strategic in his thinking and he's always looking toward the future before making decisions today. I would strongly recommend Jake to future employers!

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Contact Info

+1.214.566.5957

jakemckee08@gmail.com

Austin, TX