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The agency model is now officially broken

Posted by Jake McKee
March 3, 2008

My soapbox issue of late has been the state of traditional marketing/PR agencies in relation to social media project development. In my view, the billing model traditional agencies, being fundamentally campaign-based is diametrically opposed to the longer-term nature of successful social projects.
Add to this that over the course of the last few years (or perhaps [...]