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What the Flip!

March 18th, 2008 | Comments | Posted in Business Strategy

Flip video is cool! “Hello, my name is Jake and I’m a gadgetholic.”

One of the reasons I have a great time every year at SXSW is that I get to check out the coolest new gadgets. I was sad that I didn’t get a chance to see the Kindle in person, but I did get to drool a bit over the Flip video camera.

This tasty little device allows you to shoot relatively short video clips then upload it easily to the YouTube. With only a few functions, lightweight construction, and a $119/$149 price tag, it’s a great travel camera.

Interestingly, the fact that the device a) doesn’t take hours and hours of video, and b) uploads with ease means that you’re actually going to do something with your video. Rather than collecting a pile of DV tapes with hours of meaningless footage, you’re forced to think about what you actually want other people to see.

I’ve actually had some ideas for clients who are wanting to solicit user submitted video: send a Flip to key community members and ask them to complete various tasks in exchange. At $119, why not? Far cheaper than many programs to engage users. Of course, I’d have to try one out myself first – you know, just to be sure.

I wonder if Flip sells in bulk…

Photo credit: Kristie Wells

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Video: There’s a New Conversation

February 28th, 2008 | Comments | Posted in Business Strategy, Tricks of the Trade

A couple weeks back, I was honored to join an event in NYC organized by Ted Shelton from The Conversation Group. The event, “There’s a new conversation” focused on what’s happened in the 10 years since the launch of The Cluetrain Manifesto. More on the event, as well as clips of the other speakers on the official site: CluetrainAt10.com.

Ted invited me to speak and I happily jumped on board. Of course, he failed to mention I’d be following up the incredible Doc Searls. Thanks, Ted. It turned out fine though, even though I was having an off day. If you’re interested, the video of the session is embedded below.

I was also interviewed at the event by Blog Talk Radio’s John Havens, if the video isn’t enough Jake for ya.

To be clear, the presentation presents my opinions, and my opinions alone.

Huge thanks to the Creative Commons or otherwise licensed photos. LEGO set images are copyright The LEGO Group.

All others were taken myself.

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